Trusted By
How We Work
Four Capabilities Across the Sports Ecosystem
Commercial Advisory
Strategic guidance from operators who've started, scaled, and sold sports businesses
Operations
Operational infrastructure that turns vision into ROI
Real Estate & Venue
Capital investments where communities connect and compete
IP Investment
Direct ownership in teams, leagues, and sports technology
Selected Work
Featured Projects
Portland Thorns
Elite performance center with community programming. Designed as multi-use facility serving professional team and local youth programs.
More Projects →
MOCAP Analytics
Pioneering NBA and NFL player tracking analytics technology. Sports AI business founded in 2011 and sold to Sportradar (NASDAQ: SRAD). Products are now used across major sports media brands.
More Projects →
Gametime Conference
Annual athlete and investor summit. Live event connecting athletes, investors, operators, and brands.
More Projects →How We Engage
Services
We work with sports IP holders, brands, and investors in three primary ways, often combining multiple approaches for a single engagement.
Advisory
We are growth and venture advisors who help sports IP holders identify opportunities, shape strategy, model value, and design the systems required to scale.
Operations
We implement solutions that enable sports IP holders to operate like modern companies: AI workflows, production systems, real-time ops, campus activations, and vendor integrations (payments, ticketing, media). We stay hands-on until it works.
Investment
We invest capital and deploy resources into the infrastructure that powers sports ecosystems. From venues and production facilities to data platforms and talent pipelines, we back the physical and digital assets that create long-term value.
Three Thirty One
Founded by athletes,
operators and investors
Your teammate for every stage of growth.
Mustafa Abdul-Hamid
Product & Technology
Founder at Boost, a joint venture with the Big Ten Conference to develop a content management system and fan data platform for the conference and Big Ten Network. Co-founder, My90, sold to Axon (NASDAQ: AXON). Co-founder Boost Sport, sold to Arria. UCLA point guard, pro career in Europe.
Arian Forouhar
Product & Technology
Caltech PhD who founded MOCAP Analytics, a pioneering NBA and NFL player tracking analytics company. Sold MOCAP to Sportradar (NASDAQ: SRAD). VP of Product, AI & BI, at Sportradar. Research Scientist, Evalve. Evalve sold to Abbott (NYSE: ABT). Advisor, BallerTV.
Josh Childress
Real Estate & Infrastructure
Stanford All-American, NBA veteran. Founded LandSpire Group to build infrastructure, housing, and venues to reinvest into local communities. Allocated $500M+ investments in sports and mixed-use projects. Co-Founder, CrestHaven Capital. Investor in residence, TPG.
Tyler Carter
Product & Technology
Co-Founder & CTO of Fit3D (3D body scanning, ML analytics). Co-Founder of WAIR, apparel recommendation platform for Shopify brands. Expertise in product development, data, and AI.
John McDonnell
M&A Deals & Finance
Led commercial and corporate deals totaling over $2B for companies like Autodesk, HP, PayPal, Samsung, Pandora, and Shutterfly. A specialist in data rights and monetization, he has helped media and mobile clients unlock new revenue streams. As President of Menlo Group, he has led secondary investments that delivered an average of 4x returns.
What we believe
Community-First is our
operating system
Sports are where identity, belonging, and ambition converge. At the center is an athlete with a story.
We're building a fully integrated sports ecosystem where competition, content, and commerce work together, with athletes at the center of everything.
